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Li-Ning Announces Partnership With Miami Heat (KICKS)
This summer, signing All-Star Heat guard Dwyane Wade was a huge step for Chinese-based sportswear brand Li-Ning.
And now, they’ve taken another step forward – by teaming up with the entire Heat franchise for in-arena signage, online sponsorships and more.
The details, from our friends at Li-Ning:
China’s leading sportswear company, LI-NING Company, today announced it has become an Official Partner of the NBA Champion Miami HEAT, effective immediately.
The partnership is part of a comprehensive marketing program to support WADE, a new athletic footwear and apparel collection that LI-NING recently launched with two-time NBA Champion and HEAT star Dwyane Wade.
The partnership provides LI-NING with in-arena signage at AmericanAirlines Arena and other advertising assets on Miami HEAT properties, including HEAT.com and the team’s TV broadcasts on Sun Sports.
LI-NING products, including WADE branded merchandise, may be sold at the Arena in 2013.
“We are very excited to be the latest all-star to join the roster of the Miami HEAT and help support the team’s journey to another NBA Championship,” said Brian Cupps, director of brand initiatives for basketball at LI-NING. “The HEAT offer an amazing platform on which to engage with fans who will love our upcoming WADE merchandise.”